UNIT 4 - IDENTITY

'Self-plagiarism is style.'  -  Alfred Hitchcock

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Unit 4 is about identity. It is about exploring your individual style and how you can develop and enhance your ability to express yourself. It is about all the other moving-image media artists who have developed their own stylistic identities. It is also about how moving-image media can be used as constructive tools to help build and express identities. 

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You will learn about many of the moving-image media styles and movements, and how they have developed out of particular historical, social and cultural contexts. You will be encouraged to experiment with the codes and conventions to create your own style. 

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In Unit 4, you will be encouraged to explore and experiment with technological practices. By examining how moving-image media artists have used technologies to enhance their works, you will be able to draw inspiration for your own. You will appraise the work of other artists and directors, reflecting on their approach to using technologies. 

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You will be able to analyse the representations created by other artists from a range of different contexts. Examining their work will allow you to think about how you might experiment with and challenge existing representations in artistic ways. 

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By the end of Unit 4, you will have made a stylistic production that in some way experiments with and challenges traditional approaches. 

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AREAS OF STUDY

TECHNOLOGIES: How do media artists experiment with technological practices?

REPRESENTATIONS: How do media artists portray people, places, events, ideas and emotions?

LANGUAGE: How do media artists use signs, symbols, codes and conventions in experimental ways to create meaning?

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